The coast, read the way a local reads it.
Independent real-estate representation from Cardiff to Rancho Santa Fe. Hand-priced valuations, hyperlocal market intelligence, and a single point of contact through close.
Twelve neighborhoods, one perspective.
From the surf town of Cardiff to the equestrian lanes of the Covenant — each area on the coast and in the inland valleys has its own pricing logic, its own buyer pool, and its own seasonal rhythm.
Encinitas
$1.99MThe cultural anchor of North County's coast.
Cardiff by the Sea
$2.35MSurf town with a quiet, walkable village core.
Leucadia
$2.13MEucalyptus-lined Coast Highway and bohemian beach cottages.
Carlsbad
$1.52MLagoons, family neighborhoods, and a real downtown.
Solana Beach
$2.48MCompact, walkable, and within reach of the Cedros design district.
Del Mar
$3.85MCliffside estates, the racetrack, and a village that still feels small.
Rancho Santa Fe
$4.75MEquestrian lanes, mature canopy, and the Covenant.
Olivenhain
$2.75MSemi-rural acreage minutes from the coast.
La Costa
$1.69MResort living in southeast Carlsbad.
Aviara
$1.95MMaster-planned, lagoon-adjacent, family-anchored.
San Marcos
$985KInland value, strong schools, university anchored.
Escondido
$825KBest dollar-per-square-foot story in the county.
Find a home that holds value.
I represent buyers exclusively in their transaction — never dual-agency. Pre-list access, off-market introductions, and underwriting before you fall in love.
Learn more →Price it right. Once.
Comparative analysis grounded in real comp work, not algorithms. Estate-of-the-Day exposure, syndicated through TheEncinitasReport.
Learn more →Numbers before narrative.
Pro forma underwriting, cap-rate context by submarket, 1031 timing, and a clear view of the short-term-rental landscape.
Learn more →A monthly read on the only market that matters here.
Median price by zip. Days on market. The listings that traded above ask and the listings that quietly came off. A subscriber-only video walking through what actually moved last month — and what it implies for the next 90 days.
"David priced our Cardiff house in a soft week and we still cleared two over-ask offers in nine days. He reads the micro-market like a Bloomberg terminal."
"We toured fifteen homes from Carmel Valley to Leucadia. He told us which three were actually worth the ask. Saved us from one bad decision and got us into the right one."
"The pro-forma he ran on our duplex actually penciled. Most agents send a Zillow link and call it a day."
North County native. Independent broker.
A licensed California real estate agent (DRE #02168977) with HomeSmart Realty West, based in Cardiff by the Sea. I work a tight geography — twelve neighborhoods I know block by block — and a small client roster, on purpose. The goal is not volume. It is a transaction you'd recommend to your sister.